Communications, Branding and Leadership in Finance – With Jen Prosek, Founder & Managing Partner of Prosek Partners
In this episode we talk to someone whose own firm advises some of the world’s most respected finance institutions, especially within the alternative and private assets arena.
Jen Prosek explains why she declined the investment banking offers after her MBA, instead following her vision that effective marketing would come to Wall Street. She describes building the business, client engagement, how to pitch more effectively, what mediums to use, and how social media can be harnessed.
She then talks about branding, fundraising, content, presentations, and video versus face to face meetings. In an interview filled with great advice for anyone, whatever their stage and age, she tells us that the two most important words are “Just Ask”!
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